Mobile speed score
49Poor (aim for 90+)
Audit captured 2026-07-06 · Live until July 13, 2026
Your website is working hard but missing the headline that turns visitors into customers
in Hollywood, FL.
Your HVAC business has a solid foundation online, but the biggest missed opportunity is a clear, compelling headline on your homepage. Right now, a visitor lands on your site and doesn't immediately know you're the local cooling and heating expert they need. Fixing this one element will instantly guide both people and Google to book your services.
Time to load on a phone
5.1 sSlow (aim under 2.5s)
Google-readable info
PartialNo LocalBusiness type
Ease of use
91/100Ease-of-use score
Domain: armstrongairinc.com · Business: HVAC contractor · Service area: Hollywood, FL
Scope: This audit covers your homepage only. Service pages, blog posts, and location pages were not crawled in this pass and may have additional findings. Recommended next step if you engage: a full per-page sweep.
2
Critical issues
1
Warnings
49/100
Lighthouse mobile
91/100
Ease of use
58of 100
Overall SEO Health
Needs work - meaningful gaps
SEO Basics
92
Content Quality
77
Mobile UX
49
Page Speed / CWV
49
Security
30
Local SEO
15
Accessibility
91
01 · TL;DR
Read this if nothing else.
Get found, get trusted, get booked.
✓
HTTPS enabled with a valid certificate
Verified strength - keep it.
✓
Real XML sitemap found
Verified strength - keep it.
!
The homepage is missing a main headline that clearly states what your business does.
Flagged in the live security/SEO scan.
!
Your business details are not formatted for Google to easily show your location and services in local searches.
Flagged in the live security/SEO scan.
02 · Your website setup
What we found under the hood.
We looked at your live homepage at armstrongairinc.com on 2026-07-06. Here is what your site is built on and what we found.
What your site is built on
| Web server | hcdn |
| Technology | unknown |
| Platform | unknown |
| Secure (HTTPS) | Yes |
| Page list for Google | Found |
01
CRIT
No main headline on your homepage
Your homepage has no clear main headline (an H1). It is the first thing Google reads to understand what your business does, and right now there is not one.
evidence: We checked your live homepage and found 0 main headlines.
02
WARN
Google can't read your business details
Your site is missing the behind-the-scenes details (your name, address, phone, hours) that help Google show you in the local and map results.
evidence: No business-details code was found on your homepage.
03
CRIT
Missing basic security protections
Your site is missing standard safety settings that protect visitors and help keep the secure lock showing in the address bar.
evidence: We checked your site's security settings and found gaps.
03 · Security
Is your site protected?
The basic safety settings that protect visitors and keep the secure lock showing in the address bar.
!
Your site is missing key security protections
Your site has a secure connection, but it is missing important security policies that protect your visitors' data and build trust.
04 · Speed
Your site is too slow on phones.
Measured on a phone on 2026-07-06. A good site shows its main content in under about 3 seconds. Most visitors leave a slow page before it loads.
49
Speed score (out of 100)
5.1 s
Time to load on a phone
0.244
Page steadiness as it loads
!
Mobile speed score 49 out of 100
Your homepage loads slowly on phones, which can drive away impatient customers before they even see your services. The mobile experience is poor, making it harder for people searching on their phones to get the information they need quickly.
05 · How Google reads your site
What Google can understand about you.
Behind-the-scenes details that tell Google who you are, what you do, and where you serve.
Your business information is not marked up in a way that helps Google display it prominently in local search results and maps.
06 · AI search readiness
Can ChatGPT, Perplexity, and Google's AI answers find you?
More people now search using AI tools instead of typing into Google. This checks whether those tools are allowed to read your site and recommend you.
⚠
Letting AI tools read your site
Your site does not specifically welcome the AI tools (like ChatGPT and Perplexity) that more and more people use to find local businesses. Many of them skip sites that do not.
⚠
A simple guide file for AI tools
Your site has the guide file that helps AI tools understand you.
07 · Local search
How you show up for nearby customers.
Local search readiness - on-site signals that connect you to local + map results.
The homepage has no LocalBusiness info for search engines, so they can't reliably tie your name, address, phone, and service area to your map and local listings. Adding it is a quick, high-leverage fix.
08 · What to do next
Here is what needs to happen, in order.
Ranked by impact on your customers and how easily people find you. This is the short version. The full step by step plan, and who handles each part, is what we put together with you.
| # | Priority area | Impact |
|---|---|---|
| 1 | Speed up your site, especially on phones | High |
| 2 | Fix how your pages are labeled for Google | High |
| 3 | Get your business into Google's local and map results | High |
| 4 | Close the gaps in your site's security settings | Medium |
| 5 | Make your business findable in AI search | Medium |
Your full fix plan is ready
Let's fix this before it costs you another customer.
We handle every issue in this report for you, start to finish, so you can get back to running your business.
Get your fix plan at myseodesk.comor reply straight to this email and we will take it from there
This report stays live until July 13, 2026. After that the link expires.